Jumat, 19 Maret 2010

Grow with Character! (16/100) Series by Hermawan Kartajaya - Dahlan Iskan, Putera Sampoerna, and Ciputra: Different but the Same.

I've written about the three "teachers" I had before starting MarkPlus Professional Service in May 1, 1990 in Surabaya. All three are very different, but all three are equal. Look.

Iskander Dahlan, a former journalist, Magetan long, graduated IAIN legal department. After a head of the Bureau of Tempo in Surabaya, he was appointed to lead the post of Java, who was "live hard, die shrink". After raising Java Post Group to all over Indonesia, he tried to go into various other businesses.

Not everyone can be successful for Java Pos Group is in the media. But Mr. Dahlan had wanted to show his people that he not only can the media business. He always liked a challenge. At this time, many people who wished him success in PLN. Like a mission impossible. That Dahlan Iskan.

Then, Putera Sampoerna was born as a rich kid. He is the third generation of the Sampoerna family. His grandfather, Lim Tee Seng, who first pioneered the tobacco company that now has become number one in Indonesia. The second generation is the father Lim Swie Ling. Many people say that every generation in Sampoerna has excellent products.

If the first generation to make Dji Sam Soe and second-generation launch Sampoerna Hijau, Mr. Son to make A Mild! Unlike the other children of the rich, Mr. Son is a hard worker. Although the language broken Indonesian, highly nationalist spirit! He overturned all the existing custom in Sampoerna.

The first generation of birth, both raised, and the third was destroyed? That's "doctrine" family business that should not happen Sampoerna. "I do not want to make it happen," he said one day. Because the landscape is different, he always "innovative" to defeat the change outside.

Decisions necessary to take full risk. And, that Mr. Son who would stake their policies, although a bit to sage-ko! He dared "bank debt" that had never done the two previous generations. So is advertising and promotion.

Distribution is replaced, the distributor model to branch management. Moreover, going public, which means companies cede some sovereignty to an outside party! In fact, the most controversial, sell the entire company's stock price as well!

What about Ciputra? Birth Manado, Mr. Ci graduated from ITB. Going to Jakarta and the "challenging" the governor of DKI Jakarta to, among others, to build Ancol! Every ten years, there is a change of business model.

The first ten years, so the executive Jaya Group as a stock. Second decade in business with his friends to make "The Pioneers" group. The last ten years and beyond to do business with their own families. I participate in "push" for Mr. Ciputra Ciputra dare use the word as a brand, replacing the word image. At that time, people confuse with Bimantara Citra Group and Citra Citra Lamtoro Gung.

Now? Ciputra already traveled. Have a lot of property projects outside Indonesia. In Indonesia, Mr. Ciputra often invited partnerships by Indonesian people who have a "land bank", but do not know how to work it. Ciputra is not a name anymore, but a premiere brand painstakingly established over thirty years.

Well, these three very different looks right? But, you know what makes all three the same right! What's that?

Entrepreneurship!

Look at how they dare to take risks to create or run a business is born. How they can read the opportunities before making a decision. In addition, of course, the way they "convince" others to support these ideas.

Even now, they never stop innovating! So, they are very different, but also very similar sekaligis! For this reason, many threads can I learn from these three people! (*)

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