Jumat, 19 Maret 2010

Grow with Character (6 / 100) Series by Hermawan Kartajaya - ACT AS A LEADER, YOU ARE NOT EVEN A MARKET LEADER!

STILL many lessons scattered though I only worked in Sampoerna approximately two and a half years. This time I will talk about lessons to further strengthen my start MarkPlus Professional Service on May 1, 1990.

Of writing yesterday, meaning that I can be the biggest is the "leadership". Act as a Leader evenyou are not a Market Leader ...

What distinguishes Leader to Manager?

There are many definitions of Leadership, but my favorite is that of Kouzes and Posner. Leadership model that IBM has used the crisis when it was Change, Dream, Empower, Model, Love. This means that a leader must have the courage to make changes (dream) to the existing situation.

Sampoerna although not the number one, at that time dared to do something different in many ways from the usual place in the industry. Distribution lines from a branch management agency.

Ads use animation, but wear industry at that time "talents" young, handsome, and brave in the ad. Likewise with me "reframe" I see people for what happened.

Courage to change like this only in a Leader not a Manager who is usually just "continue" what is already running. Any Change must be led to "resistant" on the inside and outside the organization.

I still remember the time, Putra Sampoerna out with this crazy idea of ideas, semuaorang in so "confused". But all think, because "he is our big boss!"

In addition to Change, a leader can also have a dream (dream) Putera Sampoerna, the time, lived in the factory because it can "eat, sleep, and dream" with the business. If you're not "ngeloni" your business, which could have a dream. That said, Mr. Son sacred words that I can not forget until now.

You must have a passion, so you will have a dream.

As if you draw a sketch in the sky about what you want to accomplish!

A manager can only see the problem today, but it was hard to imagine something that would be achieved at a later date.

I am very impressed with the "passion" and "imagination" in the Son, because it was the song "imagine" by John Lennon is the greatest song for me. I even "mbelani" three-hour train ride from London to Liverpool only to see the Beatles Museum. And I'm cured tiredness, when I saw the original white piano there, which John Lennon used to sing that song.

Sampoerna is not the market leader at that time, but dared dream big! Further empower a courageous leader (read: empower) to others, because he knew could not do everything alone. A confident leader. Not afraid to empower others, including subordinates. No fear of "losing" from others.

A leader is not just doing "delegation of authority" as did a manager. But instead encourage others, including subordinates to be creative. "I pay you for your creativity, not only for routine work". I really remember the words my former boss.

Because of that, Mr. Son does not like people who just so "yes man". He is ready and prepared dicounter rebutted, when you're discussing a crazy idea. But he did not like it when it was just based on the denial of "resistant" or not willing to change. Everything must be based on "control" issues, including data, information, knowledge, including the rumors!

That is the meaning of "empowerment" actually.

A manager would be horrified if his men have the data and information even "smarter" than him. Sampoerna, although still number four at the time, dared to "empower" the tobacco industry.

By making the "pengelinting cigarette" so players marching band and was sent to Disney Land, Sampoerna wanted to show that the "little people" can do when given the chance.

Imagine, mothers who have contributed for Sampoerna nabuh decades drumband trained by coaches from the American coach. In fact, the plane ride out of the country and even never.

Thus, when wearing a seat belt when a plane chartered to fly from Juanda, almost all of them cried. I turn cried when I saw them march proudly brought Indonesia float in Pasadena, dated January 1, 1989!

How powerful "empowerment"!

The fourth is a model. It means daring to be a leader for other examples. Not only can speak thok! Being a manager is often just good at making speeches or slogans, but not a good example. As a result, men do not believe it. Just afraid of losing "authority"

Putera Sampoerna ask all people to be creative, but he himself "super creative". His ideas seemed to never run out. Often, she has not slept all night, developed an idea that "just met". Scared forgotten and lost, he said.

I also got a call at two in the morning to be invited to the discussion. The boss is still thinkers, director pules! Although not the largest Sampoerna, when it was, but continued to be a model for others! On the left-right benchmark?

A Leader, unlike the manager. Not afraid to imitate pingin even imitated! Once imitated or followed, menunujukkan means he's the right way!

Last is Love or Love. Love to what you do and do what you love! This absolute requirement for a Leader. Willingness to do four things before the Change, Dream, Empower, and the model it should be based on love of what is being done. Not just because it's just doing it as a manager. The liver also had a lot to be used when dealing with others, including subordinates.

Why? Because, only a manager who has a "sub-ordinate" in relation to a vertical down. While a Leader Follower who had only a "voluntary" to follow. To love another person is trying to do four things before that person tertransform be a better person. That is called "Transformational lesdership".

Leadership Now this is a lesson about growing up the courage to begin to establish the first Institute of Marketing Consultants in Indonesia on May 1, 1990. (*)

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