Jumat, 19 Maret 2010

Grow with Character! (17/100) Series by Hermawan Kartajaya - Being a Big Fish in Small Pond!

KEEP light, the first days after I set up MarkPlus Professional Service in Surabaya on May 1, 1990, I was nervous. Usually up Toyota Crown Salon, then up Toyota Corolla. Cicilian again! Love the new deposit USD 20 million and owe 24 months. That, too, could not pay in full.

Business cards are original director of PT HM Sampoerna be MarkPlus Professional Service without the office. Ashamed because. Early written director or managing director, had the employee not at all. One company or one man show .... The address of the SIER Sampoerna factory to the home address instead Prapen Park Indah C 8.

Frankly, at that time I asked people minder each. Why kok out of Sampoerna?

Rare is the person who had become director of a big company would resign if there was not a problem. Not a few who asked, whether I was kick out because of corruption? Understandably, it did happen more than once in the past.

Moreover, the distribution of directorships Sampoerna is enough''vulnerable''. Full of temptations. The big traders are often tempted to ask for rations Dji Sam Soe greater control''to''market. Because, Dji Sam Soe did not have competitors. Thus, control can determine the supply price! That the characteristics of monopoly market.

Whereas in the situation of pure competition, mastery of one brand has no meaning. The reason, it can be easily substitute other brands. The only thing that''comfort''that's just my time of freedom and work to wear a tie every day!

Frankly, this is what I crave time in Sampoerna. Because, at that time everyone, including Mr Putera Sampoerna, must wear uniforms every day batik. So there is an opportunity not to wear a tie!

Because not sell, routine is the only one to attend Rotary Club weekly meeting Rungkut Surabaya. Still pretty good. First, if present at the meeting, I was always worried summoned to the office. Time is not on the Sampoerna, one nyari not anymore. Come to the meeting until the end, even still be talking after the meeting.

The first time I attended the Rotary meeting without batik, my friends know that I was''desperate''out of Sampoerna. A friend of mine Rotarian club as a tax consultant could ask whether my decision was right? What else go in the field of marketing consultants who had not understood people. Please keep in mind, when it was still May 1, 1990, Soeharto was still strong,''kuat'' was.

CCN is still very decisive triumph of the business, rather than competitiveness. Monopoly and lobby far more decisive than the marketing and entrepreneurship! My friend had to say:''Who would understand marketing? Better to change the bow into accounting or tax consultant. There must be a market, even gede banget. Therefore, everyone must take the books and pay taxes!''

But, I immediately imitating what has been said to me Putera Sampoerna. ''It is better to be a Big Fish in a Small Pond than to be a Big Fish in a Big Pond!''Market accounting and tax consulting are immense. But, the players are very many. There have been many great players and I will be a''loser''.

Dji Sam Soe alone in the market is not great. I also wanted to be alone in MarkPlus market new marketing consultant''from''I own! In fact, my friend had had time to predict the age MarkPlus would only''three months''.

MarkPlus wrote his name, so would''fat''and''plus''! That means, come now and die in three months! That's what it gave me the spirit to rise. (*)

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