You've tried the helicopter? Looks good on film, but the reality can be very small beda.Ruangnya usually less comfortable, not like in a comfortable commercial aircraft.
His voice was loud, not quiet like the plane to talk to wear komersial.Untuk earphones in telinga.Pasti cabin crew not there because it was not there to serve.
In addition, a longer flight time because it can not fly cepat.Dan, more is not better''frightening''because it could see the earth from atas.Maklum, not flying too high as a commercial aircraft. There's more!
Strong vibrations due to the small and therefore too easy in the wind to the left and right.
The word''person''understand aviation, the helicopter was''more dangerous''than the plane biasa.Paling not, that's all I feel when I boarded the helicopter. Putera Sampoerna When purchasing the helicopter, we are invited to try one by one, at that time. He specifically said to me,''If u see your market from the sky, it will look differently?''So anyway, I was then often''see''the market from the top.
Mr. Son like to see Map. But this one is more realistic. This is important. Moreover, when it was, I had to restructure distribution channels. Indonesia zoning should be based on regionalization. The population density should be considered to calculate the efficiency of logistics. In addition, the level of purchasing power the average population in a region should also be considered for effectiveness.
The number of retailers who have also become key because this is the availability of points than the products that should not be overlooked. After that, keep in mind that there are trade routes by looking at the availability of roads, railways, rivers, and even airplanes.
Well, if you're in the helicopter that was flying through the air, you do not see all that carefully.
But, you will have the opportunity to''imagine''the data you have.
Putera Sampoerna even say that imagination is everything! Meaning? That's the goal you want to achieve. By seeing a are from the top, will arise the spirit to''control''the area. I often use small flags GG, Djarum, Bentoel, and Sampoerna which are embedded in the map to illustrate the market domination by each brand. Just a general who would make war strategy. And, the map becomes more concrete when the helicopter was brought up along the areas that are relevant.
In Sampoerna all directors have to be able to think like that. Must have a helicopter view''is''a wide, imaginative and abstract Wide because of the above you will be able to have a bigger picture of your business than if you are under. Imaginative because that's where you get a chance to dream about your business.
Abstract for a strategy envisaged to achieve a goal has not become concrete until done. But is it enough?
Surely not! Pak Putera least Sampoerna like it when people do not''grounded''. Because of that, I became like sidak to the field. Directors who can only make a strategy, but the field kalo gak useless. Because it also must be down to earth in nature detail, realistic and concrete.
Detail means not just global. All the global data must be broken down to detail. Realistic means not just imagination that there was not juntrungannya.
And, there must be konkrie mean a real plan. Remember that everything looks beautiful from the top and easy to achieve, but it becomes not easy when faced with reality. The devil is always on the details! Therefore, until there are enough books bestseller Execution because the author found that many failures are not caused by the wrong strategy. But, failure in implementation.
Bottom line?
Must be balanced! There must be balance between them. This series of lessons from the''I''internship at the University of Sampoerna. Tomorrow I will tell you about a third of my teachers after Dahlan Iskan and Putera Sampoerna, before founding MarkPlus Professional Service on May 1, 1990 at Suarabaya. (*)
Gun corporate brand, when it Putera Sampoerna preparing new products. Completely new! Because he believes, without a new product that can accompany the Dji Sam Soe, Sampoerna not be able to increase ratings. Is not the BCG Matrix, also illustrated that there are four kinds of products in the portfolio of a company. Dji Sam Soe obvious cash cow, even solid cash cow.
With such high margins thanks to customer loyalty, even until now, the profit should be used to develop new products. Fear, in line with the product life cycle model, at one point Dji Sam Soe will be a "dog". Still produces margins but had to decline.
At this time, you see the desperate attempt to maintain the Dji Sam Soe as the real clove with stems wrapped so that only one product quality "still fresh". Dji Sam Soe Premium is an effort to return this product to be "star" back in customernya loyal segment. As Mercy who makes the model S Class. Dji Sam Soe While I think the filter is used to keep this legendary brand is not quickly become "dog".
Hoping there is a new segment is created. Namely, a loyalist of Dji Sam Soe "original" which began "worry" will tar and nicotine level. Or other brand smokers who want to "up grade", but have not dared directly to Dji Sam Soe.
Look, Mercy also launched a wide variety of products to expand the segment of sporty, so that it can accommodate the new segment. That is, people who already have plenty of Mercy Classic, but will have other products for the special occasion. Or could buy for her son who was younger ages would look old. Or even for people who want to "first class" as well.
But the problem will not be completed, if you're just "stuck" in the Cash Cow, Dog and Star! Competitive situation has changed because of new technology and changing consumer behavior will "kill" a company if there is no question mark products! His name alone is so, it means there is no guarantee that new products will be a "star" next to a cash cow.
New product definition itself is ranging from repackaging products in the most simple level until new to the world's most risky. Everything, of course, question mark because there is no guarantee of success. In this case, Putera Sampoerna decided to take the greatest risks. New to the World!
That's the premise of the new product development A-Mild! The technology when it was new to Indonesia used. Cigarettes must be kept, but with low tar low nicotine. Cigarettes should not be changing the character of the original Sampoerna Indonesia. But, should the high-tech breakthrough. Not just simply should be a cigarette that "at least not harmful to health", but also must be a "life style" new.
At that time, at the end of the eighties decade, the smokers as polarized into two. At the left end of the "extreme smokers" are the fans of Dji Sam Soe that even very "believe" in writing on the wrapper. What's that? If you cough and this isep cigarettes, then you will heal cough ... So it goes about ... In fact, some say Dji Sam Soe's "herbal cigarette" so it heals ... Great ya ...
However, at the right end which is also "extreme" is Smokers who do not know how to smoke. Only for "style" or join "flow". It was called a "lifestyle segments". This includes urban and modern women who want chic looks.
They like the cigarette lighter, do not make a cough, smaller but longer, smells nice and the packaging is not "tacky". In this segment, all filtering and the king when it can never Marlboro.Walaupun large in Indonesia, the world's brand a lot to give "inspiration" to young people, executives and women at the time.
In the middle of the two extremes is the largest market, the clove cigarette filters. Jagonya of course, at that time GG Surya and International and Djarum Super. Sampoerna decided not to "enter" the middle of a huge market, but competitive, but instead entered the market "niche" on the right! Dji Sam Soe's already on the left.
Desperate indeed, but that's the vision of a true entreperenur Mr. Son. Cigarette innovative, nationalists for remaining clove. The target time can shift the white Marlboro filter cigarettes. While "A" is one brand that is family owned Sampoerna time. There are products called Sampoerna A is not as successful as Dji Sam Soe.
Putera Sampoerna when it was requested that no effort so that the executives and young children are not ashamed to show A Mild. Should be proud!
When first released, A Mild considered "sissy cigarette". Cigarettes do not feel kreteknya. The first campaign was also not too successful, because the message was not clear. Cigarettes are the future of the first draft did not understand people. But, once the ad "Low Low Tar Nicotine" started out, people begin to understand.
The young and modern executives are more "health conscious" immediately receive the new product. And when Djarum began to enter the market, after several years, Sampoerna challenging the campaign's "How Low Can You Go?"
Next product developed by A Mild Menthol is shades of green, especially for women. Because this segment experienced a huge growth, especially as a lifestyle Smoker. It's all still remain consistent with the Corporate Branding Sampoerna: Smoking Tobacco, Cigarette sauce instead!
When I began to establish MarkPlus Professional Service in Surabaya, May 1, 1990, A Mild is still struggling to find his true identity. But, I do believe firmly that the Question Mark this Product will be a star and eventually cash cow both accompanied Dji Sam Soe. (*)
His voice was loud, not quiet like the plane to talk to wear komersial.Untuk earphones in telinga.Pasti cabin crew not there because it was not there to serve.
In addition, a longer flight time because it can not fly cepat.Dan, more is not better''frightening''because it could see the earth from atas.Maklum, not flying too high as a commercial aircraft. There's more!
Strong vibrations due to the small and therefore too easy in the wind to the left and right.
The word''person''understand aviation, the helicopter was''more dangerous''than the plane biasa.Paling not, that's all I feel when I boarded the helicopter. Putera Sampoerna When purchasing the helicopter, we are invited to try one by one, at that time. He specifically said to me,''If u see your market from the sky, it will look differently?''So anyway, I was then often''see''the market from the top.
Mr. Son like to see Map. But this one is more realistic. This is important. Moreover, when it was, I had to restructure distribution channels. Indonesia zoning should be based on regionalization. The population density should be considered to calculate the efficiency of logistics. In addition, the level of purchasing power the average population in a region should also be considered for effectiveness.
The number of retailers who have also become key because this is the availability of points than the products that should not be overlooked. After that, keep in mind that there are trade routes by looking at the availability of roads, railways, rivers, and even airplanes.
Well, if you're in the helicopter that was flying through the air, you do not see all that carefully.
But, you will have the opportunity to''imagine''the data you have.
Putera Sampoerna even say that imagination is everything! Meaning? That's the goal you want to achieve. By seeing a are from the top, will arise the spirit to''control''the area. I often use small flags GG, Djarum, Bentoel, and Sampoerna which are embedded in the map to illustrate the market domination by each brand. Just a general who would make war strategy. And, the map becomes more concrete when the helicopter was brought up along the areas that are relevant.
In Sampoerna all directors have to be able to think like that. Must have a helicopter view''is''a wide, imaginative and abstract Wide because of the above you will be able to have a bigger picture of your business than if you are under. Imaginative because that's where you get a chance to dream about your business.
Abstract for a strategy envisaged to achieve a goal has not become concrete until done. But is it enough?
Surely not! Pak Putera least Sampoerna like it when people do not''grounded''. Because of that, I became like sidak to the field. Directors who can only make a strategy, but the field kalo gak useless. Because it also must be down to earth in nature detail, realistic and concrete.
Detail means not just global. All the global data must be broken down to detail. Realistic means not just imagination that there was not juntrungannya.
And, there must be konkrie mean a real plan. Remember that everything looks beautiful from the top and easy to achieve, but it becomes not easy when faced with reality. The devil is always on the details! Therefore, until there are enough books bestseller Execution because the author found that many failures are not caused by the wrong strategy. But, failure in implementation.
Bottom line?
Must be balanced! There must be balance between them. This series of lessons from the''I''internship at the University of Sampoerna. Tomorrow I will tell you about a third of my teachers after Dahlan Iskan and Putera Sampoerna, before founding MarkPlus Professional Service on May 1, 1990 at Suarabaya. (*)
Gun corporate brand, when it Putera Sampoerna preparing new products. Completely new! Because he believes, without a new product that can accompany the Dji Sam Soe, Sampoerna not be able to increase ratings. Is not the BCG Matrix, also illustrated that there are four kinds of products in the portfolio of a company. Dji Sam Soe obvious cash cow, even solid cash cow.
With such high margins thanks to customer loyalty, even until now, the profit should be used to develop new products. Fear, in line with the product life cycle model, at one point Dji Sam Soe will be a "dog". Still produces margins but had to decline.
At this time, you see the desperate attempt to maintain the Dji Sam Soe as the real clove with stems wrapped so that only one product quality "still fresh". Dji Sam Soe Premium is an effort to return this product to be "star" back in customernya loyal segment. As Mercy who makes the model S Class. Dji Sam Soe While I think the filter is used to keep this legendary brand is not quickly become "dog".
Hoping there is a new segment is created. Namely, a loyalist of Dji Sam Soe "original" which began "worry" will tar and nicotine level. Or other brand smokers who want to "up grade", but have not dared directly to Dji Sam Soe.
Look, Mercy also launched a wide variety of products to expand the segment of sporty, so that it can accommodate the new segment. That is, people who already have plenty of Mercy Classic, but will have other products for the special occasion. Or could buy for her son who was younger ages would look old. Or even for people who want to "first class" as well.
But the problem will not be completed, if you're just "stuck" in the Cash Cow, Dog and Star! Competitive situation has changed because of new technology and changing consumer behavior will "kill" a company if there is no question mark products! His name alone is so, it means there is no guarantee that new products will be a "star" next to a cash cow.
New product definition itself is ranging from repackaging products in the most simple level until new to the world's most risky. Everything, of course, question mark because there is no guarantee of success. In this case, Putera Sampoerna decided to take the greatest risks. New to the World!
That's the premise of the new product development A-Mild! The technology when it was new to Indonesia used. Cigarettes must be kept, but with low tar low nicotine. Cigarettes should not be changing the character of the original Sampoerna Indonesia. But, should the high-tech breakthrough. Not just simply should be a cigarette that "at least not harmful to health", but also must be a "life style" new.
At that time, at the end of the eighties decade, the smokers as polarized into two. At the left end of the "extreme smokers" are the fans of Dji Sam Soe that even very "believe" in writing on the wrapper. What's that? If you cough and this isep cigarettes, then you will heal cough ... So it goes about ... In fact, some say Dji Sam Soe's "herbal cigarette" so it heals ... Great ya ...
However, at the right end which is also "extreme" is Smokers who do not know how to smoke. Only for "style" or join "flow". It was called a "lifestyle segments". This includes urban and modern women who want chic looks.
They like the cigarette lighter, do not make a cough, smaller but longer, smells nice and the packaging is not "tacky". In this segment, all filtering and the king when it can never Marlboro.Walaupun large in Indonesia, the world's brand a lot to give "inspiration" to young people, executives and women at the time.
In the middle of the two extremes is the largest market, the clove cigarette filters. Jagonya of course, at that time GG Surya and International and Djarum Super. Sampoerna decided not to "enter" the middle of a huge market, but competitive, but instead entered the market "niche" on the right! Dji Sam Soe's already on the left.
Desperate indeed, but that's the vision of a true entreperenur Mr. Son. Cigarette innovative, nationalists for remaining clove. The target time can shift the white Marlboro filter cigarettes. While "A" is one brand that is family owned Sampoerna time. There are products called Sampoerna A is not as successful as Dji Sam Soe.
Putera Sampoerna when it was requested that no effort so that the executives and young children are not ashamed to show A Mild. Should be proud!
When first released, A Mild considered "sissy cigarette". Cigarettes do not feel kreteknya. The first campaign was also not too successful, because the message was not clear. Cigarettes are the future of the first draft did not understand people. But, once the ad "Low Low Tar Nicotine" started out, people begin to understand.
The young and modern executives are more "health conscious" immediately receive the new product. And when Djarum began to enter the market, after several years, Sampoerna challenging the campaign's "How Low Can You Go?"
Next product developed by A Mild Menthol is shades of green, especially for women. Because this segment experienced a huge growth, especially as a lifestyle Smoker. It's all still remain consistent with the Corporate Branding Sampoerna: Smoking Tobacco, Cigarette sauce instead!
When I began to establish MarkPlus Professional Service in Surabaya, May 1, 1990, A Mild is still struggling to find his true identity. But, I do believe firmly that the Question Mark this Product will be a star and eventually cash cow both accompanied Dji Sam Soe. (*)
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